In The Biz™ “The Hospitality Industry Connection” Launches in New England

The South Florida Media Group is pleased to announce the expansion of its subsidiary publication, In The Biz™ Magazine, and the ITB Nation™ association program in the New England area.

For those who are not familiar with the South Florida Media Group, the organization publishes In The Biz™ Magazine for hospitality and entertainment service industry associates and offers membership in the web based ITB Nation™ “The Hospitality Industry Connection” offering exclusive member discounts at hotels, bars and restaurants across the nation and information on the latest trends in the hospitality industry. The ITB Nation™ also provides access to nationwide employment opportunities targeted to the hospitality industry. ITB Nation™ currently enjoys a membership of thousands of hospitality industry associates.

During the spring of 2008, In The Biz™ and ITB Nation™ plans to distribute more than 25,000 In The Biz™ Magazines to hotels, restaurants and travel destinations throughout Boston and southern Maine. Furthermore, membership in the ITB Nation association will be offered to hospitality industry associates in the New England region.

Daniel Whitehead, Executive Vice President of Operations for the ITB Nation™ and In The Biz™ Magazine, who will launch the South Florida Media Group initiative in the New England area, brings over 15 years of hotel, food and beverage and marketing management experience to the ITB Nation™ stated: “Our ITB Nation program, the In The Biz Magazine and marketing consulting services will quickly position us as a niche media leader in the New England Market.”

Mr. Whitehead is confident that the greater Boston and southern Maine hospitality industry market demographics align favorably with the South Florida Media Group’s target market profile. Therefore, he believes that the South Florida Media Group will provide a high end hospitality industry magazine dedicated to those who work “In the Biz” while serving advertisers with a high volume magazine distribution that will mirror other major lifestyle, travel management and event listing publications at a fraction of the cost.